Vladimír Šarafín

Sales / Marketing / Consulting / Business Development / Project Management

About me

I have over 20 years of experience in business development, strategic management, and digital transformation. Throughout my career, I have worked on projects that transcended borders and redefined the customer experience in the tourism industry. My largest and most successful project is Gopass — an innovative loyalty program used by millions of clients worldwide, which has earned triple recognition at the Loyalty Awards in London.

I have had the privilege of sharing my expertise at various forums, ranging from smaller regional events to major international conferences, where I discussed the latest trends and approaches in loyalty, e-commerce, and customer experience. Notable examples include :

  • Loyalty Forum in Kyiv,
  • Conferences hosted by Hospodarske noviny in Bratislava,
  • Czech Online Expo in Prague.

My professional journey has taught me that success lies in the details — whether it’s crafting strategies for new products, expanding into new markets, or optimizing established processes.

What I offer

  • Consulting and business development: I help identify opportunities and design actionable steps to establish new business ventures or improve existing ones.
  • Digital transformation and CRM: I demonstrate how to leverage data to enhance customer experiences, increase client loyalty, and integrate e-commerce solutions into your operations.
  • Process implementation and training: I equip your team with essential innovations, proven methods, and strategies to boost their efficiency and performance.

Why me ?

  • Proven results: I have led projects that delivered tangible outcomes, including growing customer bases, increasing revenue, and improving customer satisfaction.
  • Broad experience: I have tackled challenges in local, regional, national, and multinational markets, including Slovakia, the Czech Republic, Poland, Austria, Italy, and Germany.
  • Innovative solutions: The unique concepts I’ve brought to market have proven their value to end clients, business partners, and even international experts in the leisure business sector.